Musica, a music and entertainment store in South Africa, created a series of UV posters to launch the new Kinect Star Wars video game.
The Musica Light Saber posters are more than just posters, however; when rolled up, these prints become life-sized, UV light sabers.
The posters were conceptualized and created by agency The Jupiter Drawing Room. A long time was spent searching for just the right UV ink which would not only work well on paper that needed to be rolled up, but that also glowed well in the dark. Though the Kinect Star Wars video game may not be widely agreed upon as amazing by the video game community, its methods of promotion are undoubtedly awesome.
Sci-Fi Weapon-Forming Prints
The Jupiter Drawing Musica Light Saber Posters are Geek Chic
Trend Themes
1. UV Posters - Opportunity for creating interactive and immersive advertising campaigns using UV posters.
2. Print-to-product - Disruption in the printing industry with the ability to transform printed materials into functional products.
3. Gamification Marketing - Innovative marketing techniques that incorporate video game elements to engage consumers.
Industry Implications
1. Advertising - Potential for using UV posters to create unique and engaging advertising campaigns.
2. Printing - Opportunity for printing companies to offer new services for transforming printed materials into functional products.
3. Entertainment - Application of gamification marketing techniques in the entertainment industry to promote video games and engage consumers.