The Utilikilt alone could entertain me for hours; throw in the videos they make and I am about as happy as, well, a guy in a Utilikilt.
Based out of Seattle, Washington, the Utilikilt is for the alpha male who isn't afraid to take part in a 30-second to one-minute dialogue defending his manhood. You can check out more of the Utilikilt at the link below.
Implications - Many consumers often enjoy the juxtaposition of two completely different items. By portraying everyday items in ways that consumers are not used to, companies will generate new experiences that will appeal to a wider clientele. Companies will benefit by focusing on imaginative ways to market products that already exist.
Manly Man Skirts
'Utilikilt' is an Apparel Option for the Tough Guy who Likes a Breeze Downstairs
Trend Themes
1. Juxtaposition Products - Companies can create new experiences by portraying everyday items in different ways to appeal to a wider clientele.
2. Imaginative Marketing - Companies can benefit by focusing on imaginative ways to market existing products.
3. Alpha Male Fashion - The rise of fashion options targeting alpha males opens up opportunities for disruptive innovation in the apparel industry.
Industry Implications
1. Apparel - The apparel industry can explore disruptive innovation opportunities through the introduction of unconventional fashion options.
2. Marketing and Advertising - The marketing and advertising industry has the potential to embrace disruptive innovation by exploring imaginative ways to promote existing products.
3. Consumer Goods - The consumer goods industry can tap into the trend of juxtaposition products to create new and appealing experiences for a wider clientele.