Moritz Baier founded the Useabrand website based on his conviction that “everyone can design.†The concept is simple: aspiring designers upload their sketches to the useabrand website, users vote on their favorite design and each month, useabrand produces the most-voted article and sells the pieces online. Designers will receive a portion of all sales on their designed garb.
Useabrand also has its own in-house collection designed by Anna Rihl.
Implications - The featured images show some of the many creations Useabrand has made possible through its website. You will find sporty dresses, comfortable sweatpants, shiny rompers and sultry low-cut dresses. The designs featured include clothing for both men and women. Useabrand is a definite must for aspiring designers striving to get noticed.
Democratic Fashion Sites
The Useabrand Website Brings Design Dreams to Life
Trend Themes
1. Crowdsourced Fashion Design - Opportunities for aspiring designers to gain exposure and recognition through user voting systems.
2. Direct-to-consumer Fashion - The ability for designers to sell their creations directly to consumers through an online platform.
3. Democratization of Fashion - Empowering individuals to participate in the fashion design process regardless of experience or background.
Industry Implications
1. Fashion Design - Innovative platforms like Useabrand provide new avenues for aspiring designers to showcase their talent and gain recognition.
2. Online Retail - The online sales model allows designers to reach a global audience with their creations while bypassing traditional retail channels.
3. Fashion Technology - Platforms like Useabrand leverage technology to democratize access to the fashion industry and disrupt traditional design processes.