Justin Poulsen's USB Key may make a few people squirm but is a clever way to show off the conceptual photographer's body of work. While the product seems gory at first glace, the concept behind it is to network and engage with potential clients in a way that is memorable.
In addition to his work as a conceptual photographer, Justin Poulsen also specializes in prop building and used his USB thumb drives as a way to convey the creative field he is an expert in. Using his own finger as his mold, the photographer created severed USB flashdrives that he later photographed and loaded with his portfolio.
This branding tactic doesn't only leave a memorable impression on potential clients but also illustrates the photographer's skills as a prop builder.
Severed Thumb Flashdrives
Justin Poulsen's USB Key Product is Inspired by His Conceptual Art
Trend Themes
1. Conceptual Branding - Creating memorable and unique branding experiences that leave a lasting impression on potential clients.
2. Personalized Networking - Using personalized and unconventional networking techniques to engage with potential clients in a memorable way.
3. Art-inspired Product Design - Incorporating artistic concepts and aesthetics into product design to create visually interesting and engaging products.
Industry Implications
1. Photography - Exploring disruptive innovation opportunities in the photography industry by integrating unique and attention-grabbing branding strategies.
2. Prop Building - Identifying disruptive innovation opportunities in the prop building industry through the combination of artistic concepts and functional design elements.
3. Marketing and Advertising - Discovering disruptive innovation opportunities in the marketing and advertising industry by leveraging personalized and unconventional networking techniques for brand promotion.