Lamborghini revealed at CES 2020 that it will create a hybrid powertrain that will be used for its Urus SUV. The announcement was made by Maurizio Reggiani, who is the head of the companies research development department. Maurizio Reggiani also spoke about the creation of a hybrid powertrain, "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform."
Creating a hybrid version of the vehicle could increase the vehicle's popularity with eco-conscious consumers who also value vehicle performance.
Additionally, Lamborghini is creating another version of its Urus SUV that takes design inspiration from one of the brand's 2019 concept cars.
Luxury Hybrid SUV Announcements
Lamborghini Announced at CES a Hybrid Powertrian for the Urus SUV
Trend Themes
1. Luxury Hybrid Powertrains - Creating luxury hybrid powertrains for SUVs presents a disruptive innovation opportunity to cater to eco-conscious consumers while maintaining performance.
2. Differentiation Through Electric Energy - Defining how a Lamborghini utilizes electric energy in a unique way presents a disruptive innovation opportunity to set the brand apart from other users of similar platforms.
3. Concept Car-inspired Designs - Incorporating design inspiration from concept cars in SUV models presents a disruptive innovation opportunity to create visually striking and distinctive vehicles.
Industry Implications
1. Luxury Automotive - The luxury automotive industry can explore the disruptive innovation opportunity of developing hybrid powertrains and unique utilization of electric energy in their SUV models.
2. Electric Vehicle - The electric vehicle industry can consider the disruptive innovation opportunity of integrating concept car-inspired designs into SUV models to attract consumers looking for visually appealing options.
3. Sustainable Transportation - The sustainable transportation industry can embrace the disruptive innovation opportunity presented by luxury hybrid powertrains to offer eco-friendly SUV options without compromising on performance.