Those with active lives and an appreciation for Urbanears' colorful signature style will be excited about the release of Urbanears Active at CES 2016. The new product line includes two different models: the Hellas wireless headphones and Reimers ear buds in multiple colorsways.
Hellas are described as "the army knife of sporty headphones," equipped with a built-in microphone and easy-access buttons on the earpiece. To appeal to those who live active lifestyles, the headphones feature a washable band and 14 hours of playtime to hold up against the longest physical activity sessions. In comparison, the Reimers earbuds are sweat-resistant and feature EarClick, so that the buds stay put during sports.
As the popularity of the athleisure category in fashion takes off, the fusion of sports and style is also being reflected in the development of technology products like these.
Stylish Activewear Headphones
CES 2016 Introduces Urbanears Active's Hellas and Reimers
Trend Themes
1. Athleisure Technology - As the athleisure category continues to gain popularity, there is a disruptive innovation opportunity to create more technology products that combine sports and style.
2. Sporty Headphones - There is a disruptive innovation opportunity to create headphones specifically designed for active lifestyles, with features such as water resistance and built-in microphones.
3. Wireless Earbuds - Wireless earbuds offer a disruptive innovation opportunity for those who enjoy physical activity, as they allow for freedom of movement and a secure fit during exercise.
Industry Implications
1. Fashion - Fashion brands in the athleisure category can expand their product line by including technology products, such as sporty headphones and wireless earbuds.
2. Technology - Technology companies can take advantage of the popularity of athleisure by creating products such as wireless earbuds and sporty headphones specifically designed for active lifestyles.
3. Fitness - The fitness industry can benefit from the development of technology products like sporty headphones and wireless earbuds, which can enhance the workout experience for customers and improve overall satisfaction.