UNIQLO's Spring/Summer 2019 collection highlights the work of designer JW Anderson and he shines a spotlight on his idea of what the urban warrior looks like. He fuses classic British fashion aesthetics, which honors his own family and roots -- the trench coats and the bomber jackets are meant to be a reference to his father, who was a rugby player in the 80s.
The menswear apparel features casual tees, reversible outerwear, colorful patterns trousers with drawstrings, pullovers, and more, evoking form and function. The accessories for the season include bucket hats and tote bags with prints and reversible sensibilities as well. The LifeWear structures are ultra generational and are designed with no gender conforming shapes to deliver high levels of versatility.
British Style Casual Fashion
JW Anderson Highlights the Urban Warrior for UNIQLO SS19
Trend Themes
1. Urban Warrior Fashion - Designing fashion collections that embody the spirit and style of urban warriors creates opportunities for disruptive innovation in the fashion industry.
2. Reversible Apparel - Incorporating reversible designs into clothing items, such as outerwear and accessories, offers a unique and versatile approach that can disrupt the fashion industry.
3. Gender-neutral Fashion - Creating fashion pieces that are not limited by gender norms opens up opportunities for disruptive innovation and inclusive fashion brands.
Industry Implications
1. Fashion Retail - Embracing urban warrior fashion and offering stylish, functional apparel can disrupt the traditional fashion retail industry.
2. Fashion Design - Introducing reversible apparel and designing gender-neutral fashion collections can disrupt the conventional approach to fashion design.
3. Accessories Manufacturing - Producing reversible accessories like tote bags and bucket hats with unique prints and designs can disrupt the accessories manufacturing industry.