The Spring/Summer 2019 Purple Label collection by The North Face embraces the move to technical urban chic clothing in its entirety. The capsule sees comfort-focused, clean-cut, and stylish garments that can be worn on a casual weekend afternoon in the city or be appropriated for a more dynamic activity like biking or hiking.
The latest Purple Label installment sees a mix of patterns and denim, a rich color palette, and clever design motifs like embroidery, patches, and an abundance of straps. The silhouettes are deeply rooted in youth culture and definitely embrace The North Face's slogan -- 'NEVER STOP EXPLORING,' through the adventurous demeanor of the urban chic clothing.
Presented in a lookbook with 39 images, the Purple Label Spring/Summer 2019 collection proves to be quite laidback and comfortable.
Casually Technical Ensembles
The North Face Turns to Urban Chic Clothing with its Purple Label
Trend Themes
1. Technical Urban Chic Clothing - Disruptive innovation opportunity: Develop new fabrics and materials that combine style with functionality for urban consumers.
2. Comfort-focused Garments - Disruptive innovation opportunity: Design innovative clothing that prioritizes comfort without sacrificing style.
3. Youth Culture Silhouettes - Disruptive innovation opportunity: Create fashion-forward garments that resonate with the style preferences of young consumers.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporate technological advancements into fashion design, such as integrated wearable technology.
2. Textile Industry - Disruptive innovation opportunity: Develop fabrics that combine performance and aesthetics, suitable for both urban and outdoor activities.
3. Outdoor Gear Industry - Disruptive innovation opportunity: Explore urban-inspired designs and functionality, bridging the gap between fashion and outdoor performance.