The Uptown Community advertisement features a very melancholy black lab who appears to be crying with the words “Diamond thinks her name is 'Stupid'" written in bold white font. It also displays text discussing that people are eager to help abused animals in distress, but not children.
The ad certainly does evoke a lot of emotion from the viewer.
Implications - Playing with emotions is definitely a proven way to get people to listen to your message. By appealing to consumers' more sentimental sides, companies can create a sense of attachment that is strong and memorable. Whether it's a product, service or simply an awareness campaign, people will react if they feel that they are connected.
Selling With Crying Dogs
The Uptown Community Advertisement Makes an Emotional Connection
Trend Themes
1. Emotional Marketing - There is a growing trend of using emotional marketing to create strong connections with consumers.
2. Sentimental Advertising - The use of sentimental advertising is on the rise as companies aim to create memorable and impactful campaigns.
3. Human-animal Connection - There is an increasing trend of leveraging the emotional connection between humans and animals in marketing and advertising strategies.
Industry Implications
1. Advertising - The advertising industry can explore new ways to create emotional connections and engage consumers through sentimental advertising.
2. Marketing - The marketing industry can utilize emotional marketing techniques to build strong brand connections and foster consumer loyalty.
3. Pet Products - The pet products industry can tap into the human-animal connection trend to develop innovative products and campaigns that appeal to the emotional bond between humans and animals.