Health Extension is the natural and holistic pet food company that newly launched a line of upcycled pet treats that help to fight food waste, one ingredient at a time. Health Extension Upcycled Pet Treats are made with human-grade ingredients that are branded as perfectly "impawfect."
Fresh fruits and vegetables are some of the key ingredients in these soft-baked dog treats, which are packed with protein and full of nutritional benefits. There are five pet treat formulas in the line of waste-reducing pet treats, including a few for training and others with dedicated ingredients for supporting healthy digestion, immunity and hip and joint care in dogs.
Apple, cranberry, pumpkin, ginger, blueberries, kale and chia seeds are just some of the healthful ingredients used.
Upcycled Pet Treats
Health Extension's Newest Line of Treats for Dogs Fights Food Waste
Trend Themes
1. Upcycled Pet Products - Pet food companies can develop new lines of products that make use of surplus or waste ingredients, reducing food waste and appealing to eco-conscious pet owners.
2. Human-grade Pet Products - Pet food companies can create products that use high-quality, human-grade ingredients, tapping into the growing consumer trend of treating pets like family members and ensuring they have access to the same quality of food.
3. Functional Pet Treats - Pet treat companies can develop functional treats that serve specific health or wellness purposes, such as digestion, immunity, or joint care, appealing to pet owners who want to ensure their furry friends are healthy and happy.
Industry Implications
1. Pet Food Manufacturing - Companies can explore the use of upcycled ingredients and human-grade ingredients to create new, environmentally-friendly lines of pet food and treats.
2. Pet Retail - Pet retailers can offer eco-friendly, functional treats made with high-quality ingredients to tap into the growing trend of pet owners treating their furry friends like family and seeking out premium products for them.
3. Pet Health and Wellness - Pet health and wellness companies can develop functional treats that help support specific health or wellness needs, capitalizing on the growing pet wellness trend and providing solutions for pet owners seeking natural and holistic options.