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The Upcycled Food Association Expands its Program to Canada

Following its successful launch in the United States, the Upcycled Food Association is expanding its certification program to Canada. Canadian companies can now apply for the official Upcycled Certified title through the Upcycled Food Association (UFA).

Part of the UFA's expansion includes a partnership with Anthesis Provision, Guelph-Wellington'sCircular Opportunity Innovation Louchpad (COIL), a circular business accelerator, to expand the company's reach. Thus far, over 200 products and ingredients in the United States have already been Upcycled Certified. The program's Canadian expansion will help consumers identify which products in the food, beverage, cosmetic, companion pet food, home care, and cleaning products they buy include certified upcycled ingredients.

David Messer, manager of COIL, expresses that "as part of this commitment to a new way of thinking about food and drink, we are excited to support the expansion of the Upcycled Certified Program and to champion the impact that it can have in growing the circular food economy in our region and beyond."
Trend Themes
1. Upcycled Food Certification - Expanding the Upcycled Certified Program to Canada by the Upcycled Food Association creates an opportunity for Canadian companies to be recognized for upcycling ingredients and products.
2. Circular Economy - The circular business accelerator offered by Guelph-Wellington's Circular Opportunity Innovation Launchpad (COIL) provides a platform for Canadian businesses to collaborate and innovate with circular economy principles.
3. Product Ingredient Transparency - The Upcycled Certification Program's expansion allows consumers to identify which products in the food, beverage, cosmetic, companion pet food, home care, and cleaning products contain upcycled materials, leading to an opportunity for more companies to provide product ingredient transparency.
Industry Implications
1. Food and Beverage - Canada's upcycling industry is set for growth as companies in the food, beverage, and companion pet food industries apply and receive Upcycled Certification, opening disruption opportunities in those sectors and driving circular economy principles.
2. Cosmetics and Home Care - Upcycled Food Certification Program provides an innovative way for the cosmetic and home care industry to improve their corporate social responsibility (CSR), deliver eco-friendly products, and drive sustainable consumption practices.
3. Circular Economy Consulting - COIL's Circular Opportunity Innovation Launchpad provides consulting to Canadian businesses on how to transition to a circular economy, leveraging their experience and resources to help companies innovate and maximize the impact of their sustainability efforts.

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