UpCircle Beauty has launched a new return and refill scheme to take its next step in its zero-waste initiative, right in time for Earth Day on April 22, 2021. In an effort to reduce its carbon footprint and customer costs, UpCircle Beauty is allowing customers to return empty packaging through UpCircle's online store. At no extra cost, the returned packaging is to be sterilized, refilled, and returned back to the original customers.
The UK-based brand aims to make this process as streamlined as possible. This is to encourage purchasers to use the new eco-friendly service and become more sustainable shoppers. UpCircle reminds consumers that all of its packaging is 100% recyclable, should the return and refill scheme not be of interest to them.
Zero-Waste Beauty Packaging
UpCircle Beauty Unveils its New Return and Refill Initiative
Trend Themes
1. Return and Refill Schemes - More brands in various industries can implement return and refill schemes to reduce their carbon footprint and encourage sustainable shopping habits.
2. Zero-waste Packaging - There is a growing demand for beauty brands to adopt zero-waste packaging and offer environmentally-friendly alternatives to traditional packaging.
3. Streamlining Eco-friendly Services - There is a market for streamlining eco-friendly services to make sustainable shopping more appealing to consumers, such as UpCircle's new return and refill initiative.
Industry Implications
1. Beauty Industry - More beauty companies can adopt zero-waste packaging and return and refill schemes to reduce their environmental impact and appeal to eco-conscious consumers.
2. Food Industry - Food brands can implement return and refill schemes for packaging to reduce waste and appeal to sustainable shoppers, who are increasingly concerned about the impact of packaging waste on the environment.
3. Cleaning Products Industry - Cleaning product companies can adopt zero-waste packaging and return and refill schemes, making their products more eco-friendly and attractive to consumers who want to reduce their impact on the environment.