Earthy Tonal Spring Apparel

The UNUSED Spring/SUmmer 2020 Capsule Boasts Summery Hues

The UNUSED Spring/Summer 2020 collection was recently unveiled and the Japanese brand dives into a bright tonal palette to welcome the warmer seasons. The range is showcased against a white background in order for the colors to pop, blended together with a plethora of earthy hues as well.

The expansive seasonal collection features American essential silhouettes that are mixed with some sartorial cuts and technicality. Some of the pieces in the capsule feature beige mac coats, gray boiler suits, baggy trousers, sets of pants and tops in a purple bandana print, and more. In order to transition into the warmer season from winter, there are some items that ease into the weather. This includes some knitwear, a pair of striped cargo pants, and lightweight slacks.
Trend Themes
1. Bright Tonal Palettes - The UNUSED Spring/Summer 2020 collection showcases a bright tonal palette, creating opportunities for brands to experiment with vibrant color schemes.
2. Earthy Hues - The collection features a plethora of earthy hues, inspiring industries to explore nature-inspired color palettes in their designs.
3. Sartorial Cuts and Technicality - UNUSED combines American essential silhouettes with sartorial cuts and technical details, offering opportunities for brands to blend classic and modern elements in their designs.
Industry Implications
1. Fashion Apparel - The Spring/Summer collection highlights trends in fashion apparel, providing inspiration for brands to create their own spring lines with a focus on earthy and bright tonal palettes.
2. Knitwear - The inclusion of knitwear in the collection showcases the potential for disruption and innovation in the knitwear industry, inspiring new designs and techniques.
3. Textile and Printing - The purple bandana print featured in the capsule collection presents an opportunity for the textile and printing industry to explore unique and creative prints.

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