If you are the kind of person who is very prone to spilling down themselves or even avoids wearing white all together, you might be interested in this unstainable white shirt. Currently running a crowdfunding campaign on Kickstarter, Elizabeth & Clarke designed a classic white shirt that has a hydrophobic nanotech coating that makes it completely impossible to stain.
The unstainable white shirt delivers because the hydrogen bond that binds water molecules together is manipulated to push away from the fabric's surface while still maintaining its structure. This means it's waterproof on a molecular level, and not merely stain resistant. The repellent material is combined with delicate fabrics and still feels very soft. This includes silk and cotton.
Unstainable White Shirts
This Stain-Repelling Garment is Waterproof on a Molecular Level
Trend Themes
1. Hydrophobic Nanotech Coating - Opportunity for businesses to explore innovative ways of developing hydrophobic nanotech coatings for various applications, such as stain-resistant fabrics.
2. Stain-repelling Garments - Potential for garment manufacturers to create stain-repelling clothing using advanced coatings and technologies, providing consumers with a durable and easy-to-clean option.
3. Waterproof Fabric Technology - Advancement in waterproof fabric technology opens up possibilities for industries like outdoor apparel and sportswear to enhance performance and functionality in their products.
Industry Implications
1. Fashion and Apparel - Fashion brands and retailers have the opportunity to incorporate stain-resistant fabric technologies into their collections, offering customers convenient and long-lasting clothing options.
2. Textile Manufacturing - Textile manufacturers can explore the production of hydrophobic fabrics and coatings to meet the increasing demand for stain-repelling and waterproof textiles.
3. Outdoor Gear and Sportswear - Outdoor gear and sportswear companies can integrate waterproof fabric technology into their products, providing customers with durable and weather-resistant gear for outdoor activities.