Core 77 have made a list of marketing suggestions for automakers called Unsolicited Proposals to Detroit.
The Unsolicited Proposals for Detroit list includes feminine paint jobs, NASCAR style advertising, and alternative uses for muscle cars and SUVs. While these cartoons are silly, they are not entirely without merit.
Besides, who wouldn't mind seeing the General Motors senior management being offered 'limo service' in a pink Geo Tracker?
Implications - During times of economic unrest, businesses who lend a helping hand to competitors through proposals like these help to show their compassion while gaining media attention of their own. Thinking outside the box through ideas such as the feminization of the automotive industry can help a business to stay afloat.
Business Saving Car-toons
Animating the Auto Crisis with 'Unsolicited Proposals to Detroit'
Trend Themes
1. Feminization of Automotive Industry - Exploring feminine-themed paint jobs and marketing strategies for cars to appeal to a broader customer base.
2. Nascar-inspired Advertising - Adopting the high-energy, fast-paced advertising style of NASCAR to create excitement and attract new customers to automotive brands.
3. Alternative Uses for Muscle Cars and Suvs - Identifying and promoting creative and practical alternative uses for muscle cars and SUVs to expand their market beyond traditional automotive enthusiasts.
Industry Implications
1. Automotive - The automotive industry can tap into new markets and gain a competitive edge by incorporating disruptive marketing strategies and exploring alternative uses for cars.
2. Marketing - Marketers can leverage the trend of feminization in the automotive industry and NASCAR-style advertising to create innovative campaigns that resonate with consumers.
3. Media and Entertainment - Media and entertainment companies can capitalize on the popularity of unconventional automotive proposals by creating engaging content or collaborations to attract viewers and generate buzz.