Ethique offers a range of eco-friendly hair products in the form of waste-reducing solid bars that are offered in a variety of pleasing scents but its newest product pair introduces an unscented shampoo and conditioner for those who experience sensitivity. The Bar Minimum Unscented Solid Shampoo and In The Buff Unscented Conditioner bars were expressly created for those with sensitive scalps who prefer delicate, fragrance-free hair solutions.
While the super-sensitive shampoo bar is made with nourishing fair trade babassu oil and cocoa butter, plus betaine from sugar beets for hydration and reduced irritation, the companion solid conditioner boasts similar ingredients, plus guar—an ingredient that's made from a kind of bean—to add a smooth layer of protection to hair.
Fragrance-Free Hair Bars
Ethique's Unscented Shampoo & Conditioner Bars Suit Sensitive Skin
Trend Themes
1. Eco-friendly Hair Bars - Disruptive innovation opportunity: Develop sustainable and waste-reducing solid bar products for various hair care needs.
2. Unscented Hair Solutions - Disruptive innovation opportunity: Create fragrance-free hair products specifically tailored for those with sensitive scalps.
3. Ingredient Conscious Hair Care - Disruptive innovation opportunity: Explore the use of natural, nourishing ingredients in solid bar hair care products.
Industry Implications
1. Hair Care Products - Disruptive innovation opportunity: Incorporate solid bar variations into existing hair care product lines to offer sustainable and eco-friendly options.
2. Sensitive Skin Solutions - Disruptive innovation opportunity: Develop a range of products, beyond hair care, that cater to individuals with sensitive skin.
3. Natural Ingredients Manufacturing - Disruptive innovation opportunity: Invest in manufacturing processes to produce natural and sustainable ingredients for use in various beauty and personal care products.