The Natural Grocers Organic Extra Virgin Unrefined Coconut Oil is being launched by the natural and organic chain as an own-brand product perfect for consumers to pick up. The coconut oil is available now in three sizes including 17.5-ounces, 32-ounces and 48-ounces, which are all USDA Organic, soy-free, Kosher, gluten-free, vegan and more. The product is sourced from Sri Lanka and positioned as the perfect oil for a range of cooking or baking recipes.
VP of Purchasing Laura Perkins spoke on the Natural Grocers Organic Extra Virgin Unrefined Coconut Oil saying, "With all Natural Grocers brand products, we believe our customers will notice positive differentiators between our brand and that of others. Our coconut oil is no exception."
Own-Brand Coconut Oils
Natural Grocers Organic Extra Virgin Unrefined Coconut Oil is Versatile
Trend Themes
1. Own-brand Products - The trend of retailers creating own-brand products offers an opportunity to differentiate from other products and increase profits.
2. Organic Products - The trend of consumers preferring organic products offers an opportunity to provide more health-conscious options for customers.
3. Coconut Oil Products - The trend of consumers seeking versatile cooking and beauty products made from coconut oil offers an opportunity to create innovative products using this ingredient.
Industry Implications
1. Retail Industry - The retail industry can benefit from creating own-brand products as a way to differentiate from competitors and increase profits.
2. Organic Food Industry - The organic food industry can benefit from offering healthier and more sustainable options for consumers who prefer organic products.
3. Beauty Industry - The beauty industry can benefit from creating innovative products using versatile ingredients like coconut oil that can be used for multiple purposes.