Minimalist Family Card Games

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UNO Minimalista Brings a Designer Touch to the Classic Game

The Mattel UNO card game is a classic pastime for friends and family alike, and has been given a designer overhaul in the form of UNO Minimalista to help make it applicable for modern consumers. The card game is the design work of Warleson Oliveira and puts a focus on minimalist aesthetics by highlighting primary colors with simple symbols. This could work to make the game relevant once again for consumers who might've switched over to other card-based pastimes by appealing to their sense of style.

The UNO Minimalista card game has now been picked up by Mattel and, after a petition by consumers, is expected to start hitting store shelves soon to let design aficionados add it to their collection.
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Industry Implications
1. Card Games - Disruptive innovation opportunity for card game companies to introduce designer versions that cater to the modern consumer.
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