After objections to a Houston Press version of a national booze survey, the United States of Good Beer map appeared on Good.is. Through online voting, American brew enthusiasts selected a brand for each state -- in many cases, bottled beverages from local breweries.
Besides having no alcoholic identity for Idaho and Virginia, the United States of Good Beer chart depicts a pretty compelling picture of preferred consumption in the U.S.
'Cold One' Cartography
The United States of Good Beer Classifies America by Choice Ales
Trend Themes
1. Craft Brewery Boom - The rise of local breweries and preference for craft beers is fueling a boom in the craft brewery industry.
2. Regional Beer Identity - Consumers are increasingly associating specific beer brands with different regions, creating opportunities for targeted marketing and localized product offerings.
3. Consumer-driven Product Selection - Consumers are actively participating in product selection and shaping the market by voting for their preferred beer brands, indicating a shift towards more personalized and consumer-driven experiences.
Industry Implications
1. Craft Brewery - Craft breweries have the opportunity to capitalize on the increasing demand for specialty beers and unique flavors.
2. Marketing and Advertising - With consumers associating beer brands with specific regions, marketing and advertising agencies can target niche markets and create localized campaigns.
3. Online Voting Platforms - The rise of online voting for product selection opens up opportunities for tech companies to develop innovative platforms that give consumers a voice in shaping market trends.