Amid the COVID-19 pandemic, the summer of 2020 might look different than we all imagined, however, United Sodas is trying to support consumers with a unique pack of delicious, low-calorie sods to amplify your summer mood. The brand's 'Toga Party' theme pack was designed to "taste like a beach day." Each pack contains three of its robust beverages including 'Extra Peach,' 'Toasted Coconut,' 'Strawberry Basil,' 'Pear Elderflower,' and 'Young Mango,' among others. Each soda also doubles as a delicious base in creating a summer-ready cocktail.
In addition, the United Sodas products will appeal to the growing demographic of consumers looking for healthier beverage choices. The sodas are only 30 calories, filled with organic sweeteners and free from artificial ingredients
Summer-Themed Beverage Packs
United Sodas' 'Toga Party' Theme Pack Aims to Amplify Summer Moods
Trend Themes
1. Low-calorie Beverages - Disruptive innovation opportunity: Develop innovative and flavorful low-calorie beverage options to cater to the health-conscious consumer market.
2. Summer-themed Packaging - Disruptive innovation opportunity: Create eye-catching and engaging packaging designs that evoke the essence of summer and attract consumers seeking an enhanced summer experience.
3. Dual-use Beverages - Disruptive innovation opportunity: Explore the concept of beverages that can serve as standalone refreshing drinks or be utilized as base ingredients for cocktails, offering versatility and convenience to consumers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce innovative product offerings and capitalize on the growing demand for healthier and more diverse beverage options.
2. Packaging Industry - Disruptive innovation opportunity: Develop visually captivating and thematic packaging solutions that enhance the consumer's experience and differentiate the product in a crowded market.
3. Hospitality Industry - Disruptive innovation opportunity: Partner with hotels, resorts, and bars to supply dual-use beverages that can be easily incorporated into cocktail menus, providing both convenience and unique flavor profiles.