Japanese apparel brand UNITED ARROWS & SONS have appointed GREATS as its newest collaborative partner. Fusing both Japanese and Italian aesthetics, these slip-on sneakers are cross-cultural and stylish.
It is GREAT's popular Wooster slip-on silhouette that is granted the mashup makeover. The sneaker is given a sense of Japanese style with the use of traditional Sashiko fabric, which decorates the toe box and pull tab. This fabric is contrasted with luxe Italian vegetable-tanned leather that coats the rest of the upper. The sneakers are finished with a vachetta leather inner lining and branding that displays logos from both GREATS and UNITED ARROWS & SONS.
Sneaker enthusiasts can expect to see these shoes on the GREATS website on December 10th, 2015.
Chic Cross-Cultural Sneakers
The UNITED ARROWS & Sons x GREATS Shoes Fuse Two Eastern Aesthetics
Trend Themes
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Cross-cultural Fashion Collaborations — Opportunity for brands to create unique products by merging different cultural aesthetics.
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Traditional Craftsmanship in Contemporary Design — Incorporating traditional techniques into modern designs for a unique and eye-catching product.
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Luxury Sneakers — The growing market for high-end sneakers that combine fashion and comfort.
Industry Implications
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Fashion and Apparel — Fashion brands can explore cross-cultural collaborations to create innovative and appealing products.
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Footwear — Footwear companies can incorporate traditional craftsmanship and unique materials to differentiate their sneakers in the market.
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Luxury Goods — Luxury brands can tap into the demand for luxury sneakers by creating high-end, limited edition collaborations with fashion brands.