Victoria Beckham works in collaboration with sportswear label Reebok on designing a unisex sportswear collection. The new range is inspired by the 90s basketball culture and iconic athlete Shaquille O'Neal. Beckham looks to Reebok's archives for additional influence and ultimately delivers a series of unisex pieces that also infuse some streetwear sensibilities as well. The collaborative series is comprised of hoodies, t-shirts, and socks -- all in black and white canvas colorways and pops of red accents in the form of the athlete's dunkman logo.
The new collection will be available online at Reebok and Victoria Beckham beginning July 26, with an additional drop of the pieces in a limited sunset orange tone on Victoria Beckham's website.
Athlete-Inspired Unisex Sportswear
Victoria Beckham's New Reebok Collection Draws a 90s Influence
Trend Themes
1. Unisex Sportswear - Disruptive innovation opportunity: Create a line of unisex sportswear that combines athletic performance with streetwear sensibilities.
2. 90s Basketball Culture - Disruptive innovation opportunity: Launch a collection inspired by the iconic fashion and culture of the 90s basketball scene.
3. Collaborative Fashion Collections - Disruptive innovation opportunity: Partner with renowned athletes or celebrities to create fashion collections that appeal to a wide audience.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Develop sustainable sportswear materials and manufacturing processes to reduce the industry's environmental impact.
2. Fashion - Disruptive innovation opportunity: Integrate technology, such as smart fabrics or augmented reality, into fashion designs for a more immersive and interactive consumer experience.
3. E-commerce - Disruptive innovation opportunity: Create an e-commerce platform that curates and sells exclusive, limited edition fashion collaborations, catering to the demand for unique and collectible pieces.