White Lyan is a completely unique cocktail bar that just opened its doors in September on Hoxton Street in London. What makes it very unusual is that it forgoes all perishable cocktail ingredients, including citrus, liqueurs and even ice. Instead of the traditional lemon or lime, the White Lyan gets creative with other souring agents. Iceless drinks that are meant to be served chilled are simply refrigerated and as Ryan Chetiyawardana, one of the White Lyan’s co-founders notes:" It's amazing to see how different the mouth-feel and length is in a drink when you're not 'tasting' ice."
The partnership between Ryan Chetiyawardana and Iain Griffiths boasts a totally revolutionary drinking experience. The duo makes their own spirits and hardly any spirit brands are in sight at the bar. The novelty factor of the White Lyon, plus the allure of the molecular drinks will have Londoners flocking to get a taste of this unusual experience.
Ice-Free Cocktail Bars
London's White Lyan is a Unique Cocktail Bar Without Any Preservatives
Trend Themes
1. Ice-free Cocktails - The trend of ice-free cocktails is disrupting the traditional cocktail industry by offering a completely unique drinking experience without using perishable ingredients or ice.
2. Homemade Spirits - The trend of making and using homemade spirits in cocktail bars is disrupting the spirit industry by giving customers a unique and authentic drinking experience.
3. Creative Souring Agents - The trend of using creative souring agents in cocktails is disrupting the traditional cocktail industry by offering unique and flavorful drinks that go beyond the usual citrus ingredients.
Industry Implications
1. Cocktail Bars - The ice-free cocktail trend presents an opportunity for cocktail bars to offer a unique and innovative drinking experience that sets them apart from traditional bars.
2. Spirit Production - The trend of making and using homemade spirits creates an opportunity for disruptive innovation in the spirit production industry as more bars emphasize using unique and authentic ingredients.
3. Souring Agents - The use of creative souring agents in cocktails creates an opportunity for suppliers of these alternative ingredients to capture a new market in the beverage industry.