Following the launch of its drugstore Rainbow Highlighter, Wet N Wild will soon be introducing an entire Unicorn Glow collection of cosmetics that take inspiration from the graceful, mythical creatures.
As well as the Rainbow Highlighter being included in the limited-edition Unicorn Glow Box, there will also be other products in the kit like color-changing lipsticks, pigmented eyeshadow colors and even a playful unicorn horn-shaped makeup brush.
Although there have been many rainbow-colored, unicorn-inspired cosmetics introduced over the years, the launch of Wet N Wild's Unicorn Glow Kit will be landing at a time when aesthetically pleasing "unicorn food" has captured the interests of Millennial consumers. One of the most well-known examples that help to drive the popularity of this phenomenon is Starbucks' Unicorn Frappuccino.
Rainbow Cosmetic Kits
Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
Trend Themes
1. Unicorn-inspired Cosmetics - The launch of Wet N Wild's Unicorn Glow Kit shows there is a demand for unicorn-inspired makeup products, presenting an opportunity for businesses to create more unique products.
2. Color-changing Cosmetics - The color-changing lipsticks included in the Unicorn Glow Box indicate a growing trend in the beauty industry towards interactive and innovative makeup products.
3. Fantasy-inspired Makeup Brushes - The unicorn horn-shaped makeup brush in the Unicorn Glow Kit is an example of how businesses can tap into the growing trend of consumers seeking out playful, creative products in the beauty industry.
Industry Implications
1. Cosmetics - The launch of Wet N Wild's Unicorn Glow Kit highlights the consumer demand for playful and unique products in the cosmetics industry.
2. Food and Beverage - The popularity of aesthetically pleasing 'unicorn food', such as Starbucks' Unicorn Frappuccino, indicates a desire for eye-catching and Instagram-worthy experiences that businesses in the food and beverage industry can tap into.
3. Merchandising - The inclusion of a unicorn horn-shaped makeup brush in the Unicorn Glow Box shows how businesses can utilize fantasy-inspired merchandise to appeal to consumers in the beauty industry.