Cellphone manufacturers have been undergoing the technical challenge of increasing screen size, but integrating the screen with an under-screen selfie camera may be an innovative solution. Oppo is the first company to develop the under-screen selfie camera. The display is made from transparent material, and a re-engineered pixel system allows light to pass through the screen so the camera can operate. The company also indicates that the display will not be limited as a result of the camera underneath it.
Oppo has also stated that algorithms have been implemented to protect the under-screen selfie camera. The algorithms act to protect against potential camera issue including haze, glare, and color cast.
Oppo has not set a date to put the device on the market but the company would like to do so, "in the near future."
Screen-Integrated Mobile Phones
Oppo Reveals a Device with the First Under-Screen Selfie Camera
Trend Themes
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Screen-integrated Mobile Phones — Integrating the screen with an under-screen selfie camera presents a disruptive innovation opportunity for cellphone manufacturers.
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Increased Screen Size — Increasing screen size while maintaining functionality and quality presents a disruptive innovation opportunity for cellphone manufacturers.
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Algorithmic Camera Protection — Implementing algorithms to protect against potential camera issues presents a disruptive innovation opportunity for cellphone manufacturers.
Industry Implications
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Mobile Phone Manufacturing — The integration of screen and under-screen selfie camera opens up disruptive innovation opportunities in the mobile phone manufacturing industry.
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Display Technology — Developing transparent displays and re-engineered pixel systems presents a disruptive innovation opportunity in the display technology industry.
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Image Processing Software — Creating algorithms to protect against camera issues presents a disruptive innovation opportunity in the image processing software industry.