In addition to making a range of natural deodorants in cream and stick formats, Meow Meow Tweet also makes an 'Underarm Primer' that may be used as a companion product, especially when making the transition to a natural deodorant.
When making the switch to a natural deodorant, consumers often experience what is called an "underarm detox," which may actually involve increased odor, sweat and sensitivity as one's body chemistry adjusts to a new product. Meow Meow Tweet's Underarm Primer is designed with anti-inflammatory plant oils that help to rebalance the body's pH and moisture levels.
Now that many consumers are actively looking to avoid purchasing deodorant products that are made with irritating, synthetic and potentially toxic ingredients, they are also becoming open to exploring alternative underarm products in unusual new forms.
Softening Underarm Primers
Meow Meow Tweet's Product Aids with the Transition to Natural Deodorant
Trend Themes
1. Natural Deodorant - The rise of demand for natural deodorant products creates room for development of complementary items like Meow Meow Tweet's Underarm Primer to aid with the transition to natural deodorant.
2. Underarm Detox - More people seeking natural deodorant experience an underarm detox thus the creation of new solutions like Meow Meow Tweet's Underarm Primer presents opportunities for innovation.
3. Anti-inflammatory Plant Oils - The inclusion of anti-inflammatory plant oils in underarm primers and deodorants could become a trend in the natural personal care industry.
Industry Implications
1. Natural Personal Care - As consumers become more aware of the potential harmful effects of traditional deodorants, natural personal care industry players may innovate complementary solutions like Meow Meow Tweet's Underarm Primer to capitalize on demand.
2. Plant-based Products - Incorporating anti-inflammatory plant oils in underarm primers or deodorants could potentially fuel demand for plant-based personal care products.
3. Deodorant Manufacturing - Consumer demand for natural deodorant products presents an opportunity for deodorant manufacturers like Meow Meow Tweet to expand their product line into complementary items like underarm primers.