The Old El Paso 'Unbox (Fajita) Friday' campaign is being launched in the UK to help encourage consumers to pick up one of the brand's signature meal kits to create a dinner with their household when the week comes to an end.
The campaign promotes the brands Fajita Kit that comes with all the essentials to make a premium meal with only fresh ingredients required as an additional purchase. The campaign will include a number of influencer-driven initiatives as well as food and recipe content including a number of Instagram stickers and GIFs for users to pepper into their posts.
The Old El Paso 'Unbox (Fajita) Friday' campaign will also feature a radio partnership with Kiss radio and the Hits Radio Drive Show.
End-of-Week Meal Kit Promotions
The Old El Paso 'Unbox (Fajita) Friday' Campaign is Celebratory
Trend Themes
1. End-of-week Meal Kits - Disruptive innovation opportunity to create meal kits targeted specifically for end-of-week consumption.
2. Influencer-driven Campaigns - Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote products or services.
3. Social Media Integration - Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.
Industry Implications
1. Meal Kit Delivery Services - Disruptive innovation opportunity to partner with radio stations to promote end-of-week meal kits.
2. Food and Beverage Industry - Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote food and beverage products.
3. Digital Marketing Industry - Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.