The "Un" Cover Up concealer from Rms Beauty offers a natural way of disguising imperfections for a flawless look. Designed to look natural, the lightweight, concentrated cream concealer is made with a clean formula for a buildable, natural finish.
The "Un" Cover Up concealer leverages auto-adjusting minerals to cover with pigment rather than weight. The formula can be buffed on for a sheer look or pressed on for full coverage. Designed with the skin's natural texture in mind, this formula will never dry out or settle into pores – meaning wrinkles and blemishes will be minimized rather than accentuated.
Available in 16 shades, ranging from Lightest Alabaster to Rich Ebony, this is the perfect concealer for consumers that prefer a "no makeup" appearance.
Natural-Looking Organic Concealers
The Rms Beauty "Un" Cover Up Has 16 Shades for a Flawless Look
Trend Themes
1. Clean Formula Concealers - The rise of clean formulas in concealers presents opportunities for new and existing brands to create products that can cater to consumers looking for natural alternatives.
2. Auto-adjusting Mineral Concealers - Innovations in auto-adjusting mineral technology presents opportunities for cosmetic companies to create new products or improve their existing products with this technology.
3. Sheer-to-full Coverage Concealers - The versatility of concealers that can be applied for a sheer-to-full coverage look offers brands opportunities to cater to consumers seeking different levels of coverage in one product.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has an opportunity to innovate and expand its product offerings by creating natural-looking, buildable and clean formula concealers.
2. Health and Wellness Industry - Companies in the health and wellness industry can leverage the trend of natural-looking and clean formula concealers to cater to consumers who seek products that are not only safe for their skin but also benefit their overall health and wellness.
3. Beauty Retail Industry - The rise of natural-looking, clean formula and auto-adjusting mineral concealers present opportunities for beauty retail companies to offer a wider range of product options to consumers and expand their customer base.