UltraSuperNew is a Tokyo-based PR firm that specializes in new media campaigns. In a promo for The Last Shadow Puppets, UltraSuperNew unleashed two gorilla actors fitted with sandwich-style signs on the streets of Tokyo to promote the English indie band.
The Last Shadow Puppets is often credited as one of the first indie bands to achieve their popularity through the Internet, utilizing online file sharing and fan-made demo tapes to spread their music. The Last Shadow Puppets is a side project of Alex Turner, the vocalist and lead guitarist of Arctic Monkeys.
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
Trend Themes
1. Guerrilla Marketing - Opportunities in using unconventional and interactive marketing strategies to create buzz and engage with target audiences.
2. New Media Campaigns - Opportunities to leverage new and emerging media platforms to reach and connect with a broader audience.
3. Indie Music Promotion - Opportunities to utilize grassroots marketing tactics and online platforms to promote indie music and build a loyal fan base.
Industry Implications
1. PR and Advertising - Disruptive innovation opportunities in creating unique and memorable campaigns that engage consumers in a more interactive and immersive way.
2. Digital and Social Media - Opportunities to leverage new media channels and platforms for brand promotion and reaching wider target audiences.
3. Music and Entertainment - Opportunities to explore unconventional marketing strategies and platforms to promote emerging artists and expand their fan base.