adidas works in collaboration with London-based skatewear label Palace on two new iterations of the UltraBOOST 21 sneaker model. The duo delivers multi-tonal designs of the running shoe from a playful perspective. It is made to combat both performance and lifestyle wearing.
The collection features caps, socks, and footwear designs, all of which are complete in options of black and white. It also features bright knitted play patterning and emblems along with the Mobius Recycling logo true to the brand/ The shoes are made from an upper of 81% Primeblue materials across the upper, which is a recycled yarn that is made from at least 50% Parley Ocean Plastic. The caps and socks are made from Primegreen in both 68% and 97%.
Multi-Tonal Collaborative Runners
adidas and Palace Join on New Iterations of the UltraBOOST 21
Trend Themes
1. Multi-tonal Sneaker Collaborations - Opportunity for collaborations between fashion and sportswear brands to create unique designs of sneakers for both performance and fashion purposes.
2. Sustainable Materials in Athletic Gear - Incorporating eco-friendly materials in athletic gear to appeal to sustainability-conscious consumers.
3. Playful Patterns in Performance Wear - The use of vibrant colors and playful patterns in athletic apparel for a unique and fun take on traditional performance wear.
Industry Implications
1. Fashion and Sportswear - Partnerships between fashion and sportswear brands to create unique and stylish athletic gear for consumers.
2. Sustainable Fashion - Incorporation of sustainable materials in athletic wear to appeal to eco-conscious consumers and reduce environmental impact.
3. Athletic Apparel - Incorporating playful patterns and bright colors in athletic apparel to introduce fun and unique designs in performance wear.