London and Calabria-based label Copson works in collaboration with Salomon on the new iteration of the Ultra Raid sneaker model. It is designed with inspiration from Copson's ethos of an endless summer, which is noted in the color palette of the model. It is also referenced in the Tempo Allegro campaign that takes place in Southern Italy.
The sneaker rests on a white base foundation and is made using transparent mesh materials throughout the upper. It is then detailed with Negroni Red around the tongue, the branding details, and the collar. Additional details include the responsive energy foam insert, the trail-ready midsole foundation, and the additional Tempo Allegra branding message that is stamped on the tongue.
Summer-Ready Breathable Sneakers
Copson Gives the Ultra Raid Shoe by Salomon a New Update
Trend Themes
1. Breathable Sneakers - The trend of incorporating breathable materials in sneaker designs offers an opportunity for footwear companies to focus on comfort and functionality.
2. Collaborative Design - The trend of designers from different industries collaborating on product designs offers an opportunity for unique and innovative creations.
3. Transparency in Design - The trend of utilizing transparent materials in sneakers not only adds a visual appeal but also offers an opportunity for designers to experiment with new materials and functionality.
Industry Implications
1. Footwear - The footwear industry can innovate by prioritizing the use of breathable and transparent materials in their designs to improve customer comfort and functionability.
2. Fashion - The fashion industry can adopt the trend of collaboration between designers from different industries to create new and unique products that appeal to consumers.
3. Sports - Sports brands can incorporate breathable and transparent materials in their sneaker designs to improve athletes' performance and comfort on the field or on the court.