As the nation begins to safely reopen, Michelob ULTRA is encouraging fans to get active together again with a new program that allows them to trade their miles for beer and enjoy a post-workout happy hour. Dubbed the ULTRA Beer Run, the new program allows fitness-enthusiasts to trade in their running miles, planks, squats, or any act of fitness for a Michelob ULTRA beer.
To participate, consumers can download the MyCooler app to sign up. Next, upload of post-workout selfie and a screenshot of a fitness app or workout summary to the app. Michelob ULTRA will email a prepaid card valued at $5 to redeem anywhere Michelob ULTRA is sold. Fans can reap rewards monthly by staying fit.
Branded Workout Beer Giveaways
Michelob ULTRA is Launching ULTRA Beer Run for Fitness Fans
Trend Themes
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Industry Implications
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