The UK's Palace Skateboards recently revealed that it would be releasing a series of garments that are intended for the winter.
To share this news, the brand posted a photo of a branded gray parka with a fur-trimmed hood on Instagram, along with a short caption that simply listed the name of the collection, 'Ultimo,' along with the brand name and the year. Currently, only one image of the upcoming collection has been shared by the brand, however it's likely that more will come before it officially drops.
By sharing snippets of its upcoming collection through Instagram, Palace Skateboards is able to reach the consumers who follow it online, enabling it to directly target Millennial and Generation Z demographics and generate excitement before the official release.
Winterized Skate Apparel
Palace Skateboards Took to Instagram to Tease Its 'Ultimo' Collection
Trend Themes
1. Winterized Skate Apparel - Palace Skateboards is tapping into the trend of winterized skate apparel, offering clothing specifically designed for colder weather.
2. Instagram Marketing - Palace Skateboards' use of Instagram as a platform to tease its 'Ultimo' collection demonstrates the growing trend of using social media to create anticipation and connect with target audiences.
3. Direct-to-consumer Sales - By sharing sneak peeks of its collection on Instagram, Palace Skateboards is leveraging direct-to-consumer marketing tactics to generate excitement and engage with its audience before the official release.
Industry Implications
1. Skateboarding - The skateboarding industry can take advantage of the trend of winterized skate apparel by offering their own collections of clothing suitable for colder climates.
2. Fashion Retail - Fashion retailers can adapt to the trend of using Instagram as a marketing platform, strategically leveraging social media to create buzz and connect with consumers.
3. Marketing and Advertising - Professionals in the marketing and advertising industry can explore the opportunities presented by direct-to-consumer sales and the use of social media platforms like Instagram to generate excitement and build brand awareness.