Immunity-supporting products are experiencing a surge in popularity as more consumers seek out ways to enhance their daily health and wellness, which is seeing new products like the Uncle Matt’s Organic Ultimate Immune drink be introduced.
The drink is an orange juice beverage that contains 300% of the daily recommended dose of vitamin C per serving along with 50% of vitamin to boot, which also being a source of zinc. The drink is achieved using a blend of orange juice and elderberry, and will come in a large family-friendly 52-ounce bottle size.
VP of Marketing and Innovation Susan McLean explained the new Uncle Matt’s Organic Ultimate Immune drink further saying that, "As a mom, I was looking for even more ways to naturally boost my family’s immune health during this unprecedented time, and I kept circling back to these powerfully proven ingredients: vitamin C, vitamin D and zinc. This trifecta of vitamins – together with the antioxidant elderberry – is the ‘ultimate’ in immunity support. We are really excited to be able to offer Uncle Matt’s Organic Ultimate Immune directly from our family to yours."
Immunity-Boosting Juice Drinks
The Uncle Matt’s Organic Ultimate Immune Drink is Flavorful
Trend Themes
1. Immunity-boosting Products - As consumers prioritize their health and wellness, products that support immunity are in high demand, creating an opportunity for companies to innovate in this space.
2. Functional Beverages - The Uncle Matt’s Organic Ultimate Immune drink is an example of a functional beverage that combines health benefits with taste, which is a growing trend in the beverage industry.
3. Natural Ingredients - Consumers are increasingly looking for products made with natural ingredients, like the orange juice and elderberry blend in the Uncle Matt’s Organic Ultimate Immune drink, presenting a market opportunity for companies that can meet this demand.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards functional and immunity-boosting drinks by creating new products or reformulating existing ones to meet consumer demand.
2. Supplement Industry - The popularity of immunity-boosting products like the Uncle Matt’s Organic Ultimate Immune drink presents a growth opportunity for companies in the supplement industry to expand their offerings.
3. Organic Food Industry - Uncle Matt’s Organic Ultimate Immune shows how the organic food industry can leverage the demand for natural and healthy products by adding functional benefits to their offerings.