Ulta Beauty opened 180 store locations recently, with rules set in place to monitor the safety and health of consumers and employees. With the global pandemic, there are a number of precautions throughout the store to ensure that practices are met. Employees and customers are to wear masks when entering the store with bans on product testers to limit any interaction between people.
Instead, products will be on display to showcase the colors of beauty products. Decals on the floor as well as signs are to encourage social distancing with additional protective barriers at the cash registers, with contactless payments and limited store occupancy. Additionally, hair services are only available at some stores and by appointment only with increased use of capes and aprons, additional sanitation, and gloves by associates. Prior to shifts, employees go through a wellness check as an added security.
Beauty Retail Store Reopenings
Ulta Beauty Opens Its Doors with Safety Precautions Set in Place
Trend Themes
1. Safety Precautions in Beauty Retail Stores - Implementing strict safety measures in beauty retail stores can help protect the health of consumers and employees, such as requiring masks, banning product testers, and promoting social distancing.
2. Displaying Beauty Products Without Testers - Instead of traditional product testers, beauty retail stores can showcase the colors of beauty products through displays, offering a safer shopping experience for customers.
3. Contactless Payments and Limited Store Occupancy - Promoting contactless payments and limiting store occupancy can enhance safety in beauty retail stores, reducing the risk of spreading diseases and ensuring a more efficient checkout process.
Industry Implications
1. Beauty Retail - Beauty retail stores have the opportunity to innovate by implementing new safety measures and finding alternative ways to showcase products to meet consumer needs during and post-pandemic.
2. Health and Wellness - The health and wellness industry can develop innovative solutions and products, such as personal protective equipment for beauty professionals, to ensure safety in beauty retail stores.
3. Technology and Payment Systems - The technology and payment systems industry can provide contactless payment solutions and develop occupancy monitoring systems to improve safety measures and customer experience in beauty retail stores.