With the upcoming Diamond Jubilee celebration to mark 60 years of Queen Elizabeth II's reign and the 2012 London Olympics, there is a lot going on in London, but that isn't the only thing making news within the United Kingdom. Trend Hunter's UK Trend Report tracks trends from England, Ireland, Scotland and Wales that are gaining considerable attention online and piquing the interest of consumers worldwide.
From off-the-beaten-path travel guides and exciting art gallery exhibits to noteworthy advertising or marketing campaigns, the report boasts over 230 examples of market research and consumer trends from London and beyond. An additional 26 PRO Trends offer an in-depth look at what specific ideas are proving highly influential and relevant to all industries.
Use Trend Hunter's research to supercharge innovation on your team and help lead your brand to exciting new opportunities for expansion.
UK Trend Report
The Latest Movements Involving This Part of the Globe
Trend Themes
1. Off-the-beaten-path Travel - Disruptive innovation opportunity: Develop a platform that connects travelers with unique and undiscovered destinations in the UK.
2. Exciting Art Gallery Exhibits - Disruptive innovation opportunity: Create an augmented reality app that allows users to virtually explore and interact with art exhibits from the comfort of their own homes.
3. Noteworthy Advertising or Marketing Campaigns - Disruptive innovation opportunity: Integrate interactive technologies like AI chatbots or personalized video ads to deliver highly engaging and personalized advertising experiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Develop a peer-to-peer accommodation platform that offers unique and locally immersive experiences for travelers visiting the UK.
2. Art and Culture - Disruptive innovation opportunity: Create a blockchain-based platform that allows artists to securely sell and authenticate their digital artworks, revolutionizing the art market.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop a platform that utilizes machine learning algorithms to optimize ad targeting and maximize campaign ROI for businesses in the UK.