UGG and BAPE work in collaboration once again to drop a selection of sheepskin goods for the colder seasons. The pieces are modeled by rapper Lil Wayne -- he is a fan of both participating fashion labels in the collaborative effort. The collection is comprised of a selection of co-branded goods including the signature UGG boots, footwear, sneakers, and more.
Notably, all of the pieces are adorned in the iconic camo print pattern in a subtle tonal infusion. The UGG boots also now host gold chains all over. There is also a sheepskin jacket and mittens that boasts similar design elements as the footwear options. The first drop is set for the end of February this year, followed by a wider launch in April.
Rapper-Modeled Sheepskin Outerwear
UGG and BAPE Drop a SS19 Lookbook Starring Lil Wayne
Trend Themes
1. Camo-print Collaborations - Opportunity for brands to collaborate and create co-branded goods with a camo print pattern, targeting streetwear enthusiasts.
2. Rapper-modeled Fashion - Potential for fashion brands to partner with popular rappers to model and promote their products, leveraging their influence and fanbase.
3. Luxury Streetwear Footwear - Emerging market for high-end footwear that combines streetwear aesthetics with luxury materials like sheepskin, appealing to fashion-forward consumers.
Industry Implications
1. Fashion - Fashion brands can explore collaborative opportunities to create co-branded collections with other brands, expanding their audience and creating unique products.
2. Streetwear - Streetwear brands can partner with popular musicians to promote their products, tapping into the influence and following of the artists to drive sales and brand awareness.
3. Footwear - Footwear brands can experiment with innovative materials like sheepskin to create high-end sneakers and boots that blend streetwear style with luxury elements, targeting fashion-conscious consumers.