In a remarkable move that may very well spell the beginning of the end of Television’s uncontested monopoly on live sporting events, a recent UFC Facebook streaming campaign has offered a high-profile match to any Facebook user that ‘likes’ their page.
The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a live charity fight was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken.
Social Media Slugfests
UFC Facebook Streaming Offers Sidestep TV to Bring Fights to Fans
Trend Themes
1. Social Media Streaming - Disruptive innovation opportunity: Leveraging social media platforms to live stream events and reach a wider audience.
2. Monopoly Disruption - Disruptive innovation opportunity: Challenging the traditional monopoly of television networks by offering live sporting events through online platforms.
3. Fan Engagement - Disruptive innovation opportunity: Using social media interactions, such as 'likes,' to engage fans and offer unique experiences.
Industry Implications
1. Sports Broadcasting - Disruptive innovation opportunity: Integrating social media streaming into the sports broadcasting industry to attract a larger audience.
2. Online Streaming - Disruptive innovation opportunity: Expanding online streaming services to include live sporting events and attract more subscribers.
3. Social Media Marketing - Disruptive innovation opportunity: Using social media platforms as marketing channels to engage fans and promote events.