Nike introduces another tonal iteration of the signature Dunk Low sneaker model with the launch of the UCLA colorway palette. The sportswear giant has been celebrating different colleges and this is the latest varsity version. It is detailed with classic blue jay and accented with hues of white and university gold.
The construction highlights leather materials throughout the upper. The dual tonal starts with university gold making up the base foundation of the shoe. The Swoosh branding and overlaying details follow in the blue jay hue. The insole is also detailed with dual tonal branding and it all sits on top of a white midsole to add some tonal contrast before being rounded out by the blue rubber outsole.
Varsity-Tonal Lifestyle Sneakers
Nike's Dunk Low Sneaker Gets a Proud UCLA Colorway
Trend Themes
1. Tonal Sneaker Designs - There is an opportunity for companies to explore more tonal iterations of classic sneaker designs.
2. College-inspired Sneakers - Brands can capitalize on the loyal and passionate fan base of college sports teams by launching college-inspired versions of popular sneaker models.
3. Leather Sneakers - As consumers become more environmentally conscious, there is a growing demand for sustainable and cruelty-free leather alternatives in sneaker design.
Industry Implications
1. Footwear Industry - The footwear industry can leverage tonal iterations and college-inspired designs of popular sneaker models to attract and retain customers.
2. Sportswear Industry - Sportswear brands can launch college-inspired versions of existing products and tap into the loyalty of college sports fans to increase brand awareness.
3. Sustainable Fashion Industry - The increasing demand for sustainable and cruelty-free leather alternatives presents an opportunity for companies in the sustainable fashion industry to develop innovative leather alternatives for sneaker designs.