When Ruby Tuesday needed a new brand image, they often refer to it as “blowing up†the old image. The boys (and they were boys) decided to take it literally and one of the 984 restaurants will go up in a cloud of tsotchkes.
The blowing of the chunks was supposed to occur at 3 p.m. EDT today. After the blast, the new branding campaign begins with a “slightly over-enthusiastic†approach in trying to help people adapt to changes. However, instead of demolishing Ruby's, the company accidentally blew up Cheeky's instead and profusely apologized.
Blowing Up Wrong Buildings
Ruby Tuesday Screw Up
Trend Themes
1. Rebranding Strategies - Disruptive innovation opportunity: Develop innovative and impactful rebranding strategies that effectively communicate a company's new image and values.
2. Customer Adaptation Assistance - Disruptive innovation opportunity: Create customer adaptation assistance programs that aid individuals in adjusting to changes brought about by rebranding campaigns.
3. Safety Measures in Demolition - Disruptive innovation opportunity: Design advanced safety measures and technologies to prevent accidental demolition of wrong buildings during rebranding or demolition projects.
Industry Implications
1. Marketing and Branding - Disruptive innovation opportunity: Develop cutting-edge marketing and branding techniques to help businesses effectively reposition themselves in the market.
2. Customer Experience Solutions - Disruptive innovation opportunity: Create customer experience solutions that facilitate smooth transitions for consumers during rebranding efforts.
3. Construction and Demolition - Disruptive innovation opportunity: Implement advanced technologies and systems in the construction and demolition industry to enhance safety and accuracy in project execution.