UAG (Urban Armor Gear), has announced the launch of its U collection, a curated selection of gender-neutral protection cases for iPhone, iPad, Apple Watch, AirPod, and AirTag devices.
The new collection arrives in a wide variety of eye-catching colors and textures that are meant to draw inspiration from outdoor landscapes. In addition, the U collection boasts entirely non-binary designs while incorporating UAG's signature drop protection technology.
Specific products included in the collection are the new 'Dot,' 'Wave,' 'Lucent,' and 'Dip' series, each of which features its own unique material properties. For example, Wave features an antimicrobial case that is engraved with subtle Wave patterns, while Lucent delivers a semi-translucent case with a microdot pattern underlay. Moreover, the U collection includes other travel accessories such as the 'Mouve' pouch and a specialty AirTag loop case.
Gender-Neutral Phone Cases
UAG Unveils New Nature-Inpsired Tech Protection Line, the U Collection
Trend Themes
1. Gender-neutral Tech Accessories - Opportunity for companies to create more gender-neutral tech accessories for a wider consumer market.
2. Nature-inspired Tech Protection - Potential for incorporating natural textures and colors into tech protection products to enhance aesthetic appeal.
3. Antimicrobial Technology in Tech Accessories - Promising opportunity for tech accessory manufacturers to incorporate antimicrobial technology into their products to combat germs and bacteria.
Industry Implications
1. Technology and Electronics - Industry can benefit from creating gender-neutral and nature-inspired tech accessories, such as phone cases and tablet covers.
2. Fashion and Accessories - Potential for fashion and accessory retailers to include tech-friendly items like phone cases and AirPod cases in their collections as consumers continue to prioritize device protection and fashion compatibility.
3. Travel - Opportunity for travel accessory manufacturers to include tech protection items such as specialty AirTag loop cases in their collections to appeal to tech-savvy travelers.