Nudevertising is often criticized for overusing skin and sex to sell products. But just like any marketing technique, when used appropriately and done right, nudevertising can yield great results.
The Adidas photography series by photographer David Ellingsen with Canadian model Tym Roders is an example of effective nudevertising.
Ellingsen captured a naked Roders showcasing his perfectly toned athletic body while wearing a pair of Adidas sneakers only.
The fact that Tym is naked with a minimalistic white background keeps the focus on the shoes, since there are no other accessories or clothes items to distract.
Nudevertising Sneakers
Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen
Trend Themes
1. Minimalist Nudevertising - Using minimalistic backgrounds and nudity to showcase products can be an effective advertising technique when used appropriately.
2. Athletic Body Showcase - Featuring models with toned athletic bodies can capture attention and promote a healthy lifestyle.
3. Sneaker Photography Series - Creating a photography series showcasing different sneaker styles can generate interest and attract consumers.
Industry Implications
1. Fashion - The fashion industry can use nudevertising and minimalist techniques to showcase their products in a more attention-grabbing way.
2. Fitness - Fitness brands can utilize models with athletic builds to promote their products and lifestyle.
3. Photography - Photographers can explore using minimalist techniques and showcasing accessories through creative photography to attract clients.