MadeMan is aiming at efficiency, effectiveness, and simplification with this two-step skincare routine. Catered to male consumers, some of who are notoriously bad at maintaining and caring for their skin, The Re(Set) Collection features The Resetter (a 2-in-1 Cleanser and Shave Gel) and The Refresher (All-in-One Moisturizer).
The Resetter features eucalyptus essential oils and soapbark which is a natural foaming agent. This formula promises to leave "the skin and facial hair feeling soft, smooth, and well-hydrated." The Resetter, on the other hand, is formulated to deliver moisture to the skin while reducing redness and visible signs of aging. The cream is also known to shield against pollution and improve skin luminosity and texture.
MadeMan's two-step skincare routine is also made available on a subscription-base to consumers.
Two-Step Skincare Routines
MadeMan Aims to Simplify the Skin Routine with the Re(Set) Collection
Trend Themes
1. Two-step Skincare Routines - The trend towards simplifying skincare routines and combining products for efficiency and effectiveness presents an opportunity for disruptive innovation in the beauty industry.
2. Male-focused Skincare - The growing market for male skincare and grooming products presents an opportunity for disruptive innovation in the beauty industry.
3. Subscription-based Products - The popularity of subscription-based services presents an opportunity for disruptive innovation in the beauty industry with regards to product offerings and delivery.
Industry Implications
1. Beauty and Personal Care - Simplifying skincare routines and catering to the male market are trends worth exploring in the beauty and personal care industry for disruptive innovation.
2. E-commerce - The subscription-based model for skincare products presents opportunities for disruptive innovation in e-commerce, particularly in terms of personalization and convenience.
3. Health and Wellness - The trend towards more natural and multifunctional skincare products presents an opportunity for disruptive innovation in the health and wellness industry.