In this cheeky public service announcement-themed commercial, Pizza Hut reveals its new two-foot-long pizza called the 'Big Flavor Dipper, 'while advising people to "selfie responsibly." The commercial focuses on delivering hilarious entertainment and promotion of its new product.
The commercials has a spokesperson describing the pitfalls of taking self-portraits called sefies using the extendable selfie-sticks. The connection between pizza and selfies is that you need an extendable selfie stick to fully capture the massive pizza. Simply extending your arm won't allow the whole pizza to make it in the frame.
The creator of the funny commercial for the two-foot-long pizza is the co-funder of Sharabiliry, Tim Staples. He says that branding has taken a turn towards sharing content. Infusing this vibe into the commercial will hopefully make the ad go viral.
Pizza Parody PSAs
Pizza Hut's Reveals a Two-Foot-Long Pizza & Warns People to Selfie Responsibly
Trend Themes
1. Two-foot-long Pizza - Opportunity for pizza chains to innovate by offering larger-sized pizzas, catering to customers who want to share a unique dining experience.
2. Selfie Responsibly - Opportunity for selfie stick manufacturers to develop extendable selfie sticks with features specifically designed for capturing larger objects, such as food or group shots.
3. Viral Advertising - Opportunity for brands to create entertaining and shareable content in their advertising campaigns to increase brand reach and visibility.
Industry Implications
1. Pizza Chains - Disruptive innovation opportunity lies in creating larger-sized pizzas to meet the growing demand for unique and shareable dining experiences.
2. Selfie Stick Manufacturers - Opportunity to develop extendable selfie sticks with features tailored for capturing larger objects, tapping into the rising trend of sharing food photos on social media.
3. Advertising Agencies - Opportunity to create entertaining and viral ads for brands, leveraging humor and relatable topics to engage audiences and increase brand exposure.