There is a new two-ingredient mac and cheese recipe gaining popularity on TikTok for its simplicity and flavor. The recipe has four simple steps: boil and drain the pasta, stir in the cheese dip, add any toppings or mix-ins, and enjoy. The recipe also suggests variations for different cheese, pasta, and vegetables.
This mac and cheese is popular primarily for its ease of preparation, but also for its extensive customizability. The fact that the base recipe includes only two required ingredients and four steps allows for a wide range of personalization and flare. Various creators on TikTok and Instagram have begun sharing their own takes on the recipe, showcasing different types of cheeses, different noodle styles, additional spices, and more. These recipes gain millions of views on the platform, as the recipe falls onto many users For You pages.
Simplistic Pasta Recipes
A Simple Two-Ingredient Mac and Cheese is Viral on Social Media Sites
Trend Themes
1. Simplistic Recipes - The rising popularity of simple, customizable recipes presents an opportunity for food and cooking influencers to showcase their creativity through variations and customizations, disruption to traditional recipe books.
2. Viral Social Media Recipes - The trend of viral social media recipes creates opportunities for food brands to jump on board, create branded content and engage a larger audience through consumer personalization and relatability, disruption to traditional advertising.
3. Customizable Convenience Foods - The simplicity and customizability of two-ingredient recipe trends offer opportunities for convenience food brands to adapt their products and marketing strategies to meet the consumers' desire for convenience and the ability to personalize, disruption in traditional pre-packaged food offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can capture the trend of simplistic, viral social media recipes and offer customizable options, as well as collaborating with social media influencers to create and promote branded recipes.
2. Cooking Influencer Platforms - The trend of viral recipe videos on social media provides cooking influencers with an opportunity to gain more traffic by posting their own recipes and offering participation in recipe challenges and collaborations, and can potentially lead to monetization of their brand.
3. Technology - Popularizing trendy recipes require technological solutions that can enhance the accessibility and implementation of recipes in homes by providing unique and functional apps or tools, creating disruption in traditional cooking methods.