This clever Twitter marketing campaign advertises that the Abarth 500 car is "too fast to follow." This unique campaign is advertising the account as the world's first Twitter account that can't be followed.
It is unusual to visit a Twitter page to see that it has zero followers. An attempt to follow the racing car on Twitter will result in a notification that your account has been blocked from following Abarth's account, followed by a direct message that reiterates that the car is "too fast to follow."
After this, users receive an invitation to test-drive the Abarth 500 on a race track. This campaign clearly communicates that this race car leaves its competitors in the dust.
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
Trend Themes
1. Fast Twitter Campaigns - Opportunity for companies to advertise their products as 'too fast to follow' on Twitter, driving engagement and curiosity.
2. Interactive Social Media Campaigns - Opportunity to engage with social media users by creating unique and interactive campaigns that garner attention and drive interest.
3. Experiential Marketing - Opportunity for companies to offer unique and memorable experiences, such as race track test-drives, to build brand awareness and loyalty.
Industry Implications
1. Automotive - Opportunity for automotive companies to create innovative and attention-grabbing social media campaigns to highlight the capabilities of their vehicles.
2. Marketing and Advertising - Opportunity for marketing and advertising professionals to utilize social media in interactive and unconventional ways to generate interest and brand recognition.
3. Event and Experience Management - Opportunity for event and experience companies to create unique and memorable experiences for clients, such as race track test-drives, to differentiate their offerings.