Taking advantage of the fairly new Twitter cards feature that allows users to share multiple photos in a single tweet, the ADC Global Network (Art Directors Club) teamed up with Twitter to introduce the 'TweetFolio.'
TweetFolios were created specifically created for the Portfolio Night event, where creatives could be reviewed and recruited for their work. Setting up a TweetFolio involves inputting more information that can normally be sent in the form of a tweet, but this gives creative directors the option to expand the tweet and learn more, look at multiple photos or follow a link to see more of the creative's work, such as on a personal site or one like Behance.
The Portfolio Night event has now ended, but TweetFolios will continue to live on as Portfolio Cards.
Tweet-Based Portfolios
TweetFolio Twitter Cards Provide a Quick Snapshot of Creative Work
Trend Themes
1. Tweet-based Portfolios - Utilizing Twitter cards to showcase creative work, providing a quick and visually appealing snapshot for potential recruiters.
2. Expanded Tweet Content - Expanding the limitations of a tweet by incorporating more information, photos, and links, enabling creative directors to gain deeper insights into a creative's work.
3. Event-specific Portfolios - Creating portfolios tailored for specific events or occasions, allowing creatives to showcase their work in a way that is relevant to the specific audience.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising and marketing agencies to utilize TweetFolios as a unique and engaging tool for showcasing client work and attracting new talent.
2. Creative Industries - Disruptive innovation opportunity for creatives, providing them with a dynamic and visually appealing platform to showcase their work and attract potential employers or clients.
3. Social Media Platforms - Opportunity for social media platforms like Twitter to enhance their offerings and attract creatives by providing features specifically designed for showcasing portfolios and creative work.