Characters from one of Gamefam's most popular games, Twilight Daycare, are making the move from the metaverse to physical toy aisles thanks to a partnership with WowWee. Twilight Daycare is a game that lets players take on the role of as babies, toddlers or caretakers and become immersed in a world of social roleplay. The game involves feeding, changing diapers and playing with toys, and just like the kinds of interactions they're used to in the game, kids will soon be able to play with some of their favorite characters in the real world. The line of dolls can also scan into the game to unlock exclusive characters for playing and interacting.
WowWee will be officially launching a doll line based on the hit game as of spring 2022.
Connected Gaming Dolls
WowWee & Gamefam are Creating a Line of Dolls Inspired by Twilight Daycare
Trend Themes
1. Connected Dolls - The combination of physical toys and digital games via scanning has proven to be popular and holds potential for growth and new iterations.
2. Social Roleplay Games - There is an opportunity to create more games that simulate social roleplay activities and experiences, blurring the line between traditional gaming and playsets.
3. Digital-physical Crossover - The trend of connecting digital and physical products opens up possibilities for other industries, such as education, fashion, and sports, to offer more immersive experiences.
Industry Implications
1. Toy Manufacturing - Incorporating digital features into physical toys is an avenue for innovation that can increase engagement and customer satisfaction.
2. Gaming - Creating more games that merge the virtual and physical world can lead to increased player engagement and retention, especially among young children demographics.
3. Education Technology - The concept of connected physical-digital objects can be applied to educational tools, enabling interactive and immersive learning experiences.