In order to make its services more easily measured by professionals, Twitter has been working on a 'TweetDeck,' which monitors breaking news stories more closely, keeps track of what a specific account's followers are Tweeting about, and more.
While it's said that the "core service would remain free" for the social platform's users, more advanced settings would be available to those who are willing to pay for a subscription service. The company described the endeavor by saying: "This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard."
The purpose of the service is to make tracking data more efficient for those who use the social platform to promote their business, or who are interested in looking at consumer interactions more closely.
Analytical Social Subscriptions
Twitter is Developing a Premium 'TweetDeck' for Professionals
Trend Themes
1. Analytical Social Subscriptions - The development of a premium 'TweetDeck' by Twitter presents an opportunity for businesses to gain valuable insights through advanced analytics and tracking tools.
2. Advanced Tracking and Analytics - The introduction of a customizable dashboard with features like alerts, trends analysis, and activity monitoring can give businesses a competitive edge in understanding consumer interactions.
3. Premium Social Media Tools - The availability of a subscription-based premium tool set on Twitter provides professionals with enhanced viewing, posting, and signaling capabilities to optimize their social media presence.
Industry Implications
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