Merging communication methods of the past and present, Fogg Mobile created the 'Tweet Beyond Borders' campaign. Using a homing pigeon, Fogg plans to let people broadcast tweets from anywhere. The pigeon will fly across Europe to allow users to tweet from a location of their choosing.
The pigeons will be equipped with a small backpack that comes with several pieces of tech. The bags will house a SIM card as well as a GPS device. While the pigeon is flying, the backpack will be able to tweet. As a result, the bird acts as a digital messenger.
Users will be able to track the birds through individualized Twitter accounts. Each of the four birds has an account dedicated to tweeting their locations.
Tweeting Pigeon Campaigns
The 'Tweet Beyond Borders' Stunt Uses Pigeons to Send Tweets
Trend Themes
1. Intermingling Communication Methods - By blending different communication methods, businesses can create unique and engaging campaigns that capture attention.
2. Mobile Technology Integration - Integrating advanced technology into unconventional objects like pigeons opens up opportunities for innovative and attention-grabbing marketing campaigns.
3. Location-based Broadcasting - Using location-based broadcasting through GPS-equipped pigeons provides a novel way for users to connect with their audience in specific geographical areas.
Industry Implications
1. Mobile Marketing - Mobile marketers can take inspiration from the 'Tweet Beyond Borders' campaign to develop unique and impactful mobile marketing strategies.
2. Advertising and PR - Advertisers and public relations professionals can explore incorporating unconventional methods, like using pigeons, to create memorable and buzz-worthy campaigns.
3. Location-based Services - Location-based service providers can leverage the idea of broadcasting through GPS-equipped objects to offer new and exciting features for their users.